PREFERENSI KONSUMEN TENTANG ASPEK KARAKTERISTIK MAKANAN PKL “NASI LALAPAN” DI SUMBERSARI KOTA MALANG
نویسندگان
چکیده
Tujuan dari penelitian ini yaitu menganalisis tingkat kesukaan dan kepentingan konsumen terhadap makanan “nasi lalapan” PKL di Kelurahan Sumbersari Kota Malang berdasarkan karakteristik yang meliputi rasa, harga, tempat, nutrisi, kondimen sambal sayur lalap. Kemudian digunakan pendekatan kuantitatif dalam dengan data berupa angka. Sumber primer diperoleh kuesioner telah diisi nasi lalapan sekunder pada adalah literatur mendukung wawancara beberapa pedagang. Pengambilan sampel menggunakan metode accidental sampling. Subjek dijual oleh jumlah 100 responden. Penelitian alur pengolahan editing, coding, entry, tabulating. Berdasarkan hasil menunjukkan didominasi laki-laki berusia 17 – 25 tahun sedang menempuh pendidikan sebagai mahasiswa. Tingkat pertama diikuti harga berikutnya nutrisi , lalap, tempat. dianggap sangat penting rasa harga. Adapun tempat (lokasi), terahir lalap penting.
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ژورنال
عنوان ژورنال: Jurnal Manajemen & Bisnis Performa
سال: 2022
ISSN: ['1829-8680', '2599-0039']
DOI: https://doi.org/10.29313/performa.v19i2.10285